Another Balaji show which will make an exit this month is Kutumb
on Sony TV.
But what could well getting to creative inspiration Ektaa Kapoor
is the fact that none of its shows figure in the new programmes
announced by Star as part of its new line-up.
Financial analysts in the meantime have confided to indiantelevision.com
that the Balaji team has been presenting a confident demeanour despite
And why not? A year-end media report put out by ICICI Securities
gives Balaji a buy rating because of its increased presence on Sony
Entertainment, fresh programming it has on Sahara, as well as improved
revenues from the southern programmes.
Kutumb may be going off air but it is being replaced by
a bigger soap in Kahani Teri Meri that will give Balaji much
higher realisations. Additionally there is the weekend show Kya
Hadsa Kya Haqeeqat which gets it Rs 30 million a week for the
the three episodes that are telecast.
As regards the impact of the rollout of conditional access system
in the country, the report is extremely bullish on Balaji. The report
says: "As a channel driver content house, Balaji's bargaining
power would improve. leading to higher realisations. Besides serving
as 'preferred property' for advertisers, Balaji's programmes would
also emerge as a magnet to influence subscriber selection of pay
channels in the CAS regime."