MUMBAI: The third edition of Radio City 91.1 FM’s Gully Premiere League has decided to tap the digital space by including Facebook and mobile apps for its promotion this time. It has introduced a new app called ‘Online Cricket League’ on Facebook that will ensure that listeners across the country can be a part of this month long cricket tournament.
Listeners can build their online team and compete against other teams on Radio City’s Facebook page. Radio City COO and president Ashit Kukian said in a release, “The third season of GPL will take the property a notch higher. With the introduction of ‘Online Cricket’ this season, we plan to engage the listeners not just on-ground but on the digital platform too.”
The tournament that started last week is spread over a month tapping all the ‘gullies’ of the country for a cash prize of Rs 1 lakh. Winners will also get an opportunity to get professional cricket training by a well known cricket personality. About 40000 teams have registered for the tournament in the last season.