Zee comes out with five new shows
After Sony now it is the turn of Zee Television to announce
new programming initiatives. In the press conference in
Mumbai, Zee elaborated on its programming run up for the
coming months. Well actually three new serials, a series
on theatre once in a month and the old blockbuster Antakshri
will be in a new format.
scene from Baul ki Dua
Ki Duwayen Leti Jaa' on air every Mon-Fri at 10.15
PM is a emotional and social soap which revolves around
five girls who are very close to each other. The story
is about their dreams and what they manage to realise.
The serial is produced by Shobhana Desai and directed
by Aziz Khan, Satish Rajavade and Kamal Moonga.
new prime time serial is 'Ittefaq' launches erstwhile superstar
Rajesh Khanna on the small screen. It is a story of people
who are strong-willed but at the same time vulnerable and
emotional. The serial is produced by Pawan Kumar and Sanjiv
Narang and directed by Indrajit.
fantasy of Arabian nights will come to viewers in
the form of 'Thief of Baghdad' on every Wednesday
at 8:30 PM. It is produced by Reena Wadhwa of Karnik
Communications and directed by Vijay Pandey. The outdoor
shooting is being done in Jodhpur palace in Rajasthan
to give the feel of Baghdad.
A scene from Thief of Baghdad
attention has been provided towards special effects, which
is the heart of any fantasy serial. Even though the name
of the serial seems to be suggestive of a children's serial
it is meant for all age groups.
"From two year olds to 80 year olds are our target
viewers," replied Reena Wadhwa when asked.
The real innovative programme is 'Rangshala', which covers
theatre activities. On the last Saturday of every month
it will show a drama on the small screen. The dramas will
be selected from theatre groups all over India.
The shooting will be done on stage only, but will not be
continuous. Veteran theatre and film artist A.K.Hangal said
that the new initiative will definitely help theatre rather
than hampering it, it will be interesting to see how theatre
people adapt to television.
Answering on the expected TRPs and Advertising revenue on
'Rangshala', R.K.Singh, CEO Zee TV said that not all programming
is done taking into account revenue generation. "It
is our endeavour to give something unique and creative.
Talking on the overall programming strategy he said it is
our continuous efforts to give new and innovative things
to viewers. In eight years of programming on Zee, utmost
care has always been taken to give entertainment and information
of all kind and colour to society in the most holistic and
composite way. As far as the cost of programming and the
expected revenue is concerned Singh replied that cost forms
percentage of revenue. Initially the cost will be high but
revenues will follow later.
The Good old Antakshari will be in a new format with the
slogan "Come, Play and Win the big money of Rs 1,28,00,000."
The aim of the new improved programme is to appeal to all
segments of society, with higher amount of prizes. Anu Kapoor
and Rajeshwari Sachdev will now anchor the show.