On Fridays entertainment, on Sundays devotion is the Star Plus
(Posted on 28 June 2001, 10:30 pm)
Star Plus, the flagship channel of the Star Network, completes
a year of turning a 24-hour Hindi channel 3 July.
the team behind what has been an eventful year for the Rupert
Murdoch-promoted channel were out in strength at the Taj Hotel
in South Mumbai and made no bones about the fact that they intended
to put even more "blue sky" between themselves and rivals Zee
the new strategy that Sameer Nair, executive vice-president, head
of content & communication, Star India has chalked out for the
immediate term is on two fronts. Star is sitting pretty on the
9:00pm to 11:00pm band Mondays to Thursdays (gameshow Kaun
Banega Crorepati airs 9-10pm Monday to Wednesday; followed
by the superhit soaps from the Balaji stable Kyunki Saas Bhi
Kabhi Bahu Thi and Kahani Ghar Ghar Ki - both four
days). But next month will see the launch of a slew of new shows
on Fridays - what Star Plus has termed power-packed Friday nights.
Nair calls it Friday entertainment for the family. And for Sunday
mornings Star has lined up devotional inspiration. Till 10:00am
that is. Which is when Junior KBC comes on air where it's
back to pure greed as the driving force.
the Friday slot, starting 27 July, Star Plus is launching
a talent show, Kya Masti Kya Doon with film star Sonali
Bendre as the anchor at 8:00 PM At 9:00 PM is Khulja Sim
Sim, an Indian version of Lets Make a Deal. And
at 10:00pm it will be Ssshhhh... Koi Hai..., a horror
series. In Masti Kya Dhoom,comparisons to Sony's popular
dance talent hunt show Boogie Woogie are inevitable
officials are quick to point out that it is not
only dance which will be showcased, but also music, mimicry,
acting, etc. The differentiation in the viewer's mind will
be important because a me-too dance talent show that Zee launched
with former Channel [V] host Ruby Bhatia as the presenter
sank without a trace almost before it went on air.
is produced by Vandana Malik and the Television Eighteen team,
better known as the content providers for CNBC India.
Sim Sim, up next at 9pm, is a licenced copy of Let's
Make A Deal, a popular show which ran successfully in
the USA from 1963 to 1990. It is currently on air in Germany,
Greece, Hungary, Spain and Italy. The show is presented by
popular TV actor Aman Verma of Kyunki Saas... fame.
is produced by Optimystix Productions and directed by Vipul
mornings, on the other hand, are devoted to devotional shows.
From Aatma, discourses from Bhagwat Gita, at 7:00am,
to Dharam Aur Hum, a devotional musical journey with
Anup Jalota, to mythological Jap Tap Vratt at 9:00
on the agenda for the Star team? To push back the evening prime
time band from the current 8:00 PM to 11:00 PM slot.
is looking to launch a new show at 7:30 PM sometime in the middle
of August, Nair says. The show is a situational comedy being produced
by Shrey Guleri who also made the popular Tu Tu Mein Mein sitcom,
according to Nair.
is a first as far as channels go, Nair says, pointing to the fact
that the 7-8pm slot doesn't normally have fresh content as it
is considered a non prime time slot.
that is how Nair hopes Star will retain its numero uno position
- by constantly executing innovative concepts.
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