a krackjack of an idea. Cookies (biscuits in India) and kids
go together. Ditto with kids and Cartoon Network in India. The
channel has an immense cachet with Indian kids. The managers
of biscuits major Parle Products and the kid's channel have
decided to marry, in a bid to cash in on each others' brand
wrapper of each of Parle's Krackjack biscuits will feature that
lovable, brave but confused dog Scooby Doo. And not only that:
kids will get a freebie in the form of a Scooby-Doo sticker
and tatoo everytime they buy a 75 gram Krackjack pack.
will get a freebie in the form of a Scooby-Doo sticker and
tatoo everytime they buy a 75 gram Krackjack pack.
The stickers and tattoos come in more than 50 varieties. The
purpose of this is that kids who identify with the character
will be interested in starting their own collection. Says Parle
Products marketing manager Pravin Kulkarni: "We are confident
that the combination of Cartoon Network's hugely popular Scooby-Doo
and Parle's Krackjack biscuits will boost our volumes".
there is a rider attached: the offer is open till stocks last.
So one can expect a lot of kids sending parents crackers demanding
On its part Cartoon network will carry oodles
of Krackjack commercials and also flog the promotion on air.
Cartoon Network has struck similar alliances with brands such
as Pepsi, Camlin Sparkles, Godrej Jumpin', and Coke, Cartoon
Network India spokesperson Shana Lall said.
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