As part of the initiative, YouTube has partnered with renowned
film director and script writer Anurag Kashyap and his directors
to produce five short showcase films under the three themes
of the contest 'India is incredible,' 'India is unforgettable,'
and 'India is wherever you are.'
showcase films will be used to inspire filmmakers, students,
and video enthusiasts to create their own five-minute films
on any of the three themes. These five films will be produced
in association with Viacom 18 Motion Pictures and Anurag Kashyap
the entries will be judged by a panel of judges from the film
industry and will be rated on storytelling, creativity, originality,
screenplay, performances and technical execution. The jury
will select a total of ten winners with three winners in each
category and the first place winners will get EOS Canon Mark
II Camera + Lens, along with weekend getaway across exotic
locations in India courtesy Taj Holidays. There will also
be a special prize for the most voted and watched film. MEA
and YouTube will announce and celebrate the winners at a jointly-hosted
aim of this initiative is to get young people to show India
from their point of view. 'India is' which we started last
year was the first web based campaign initiative by the public
Diplomacy division of MEA to connect and interact with people
from all over the world and make them think about India. In
the first year we received over 250 entries on India from
42 countries. Now we decided to tie up with Google and YouTube.
Our partners are Google, Taj, Conde Nast Traveler and Incredible
India," said MEA's Public diplomacy Division joint secretary,
head Riva Ganguly Das.