MUMBAI: Since last three years, on the New Year’s Eve, Star plus has been honoring the biggest entertainers from television, films, music, theatre and sports. It has not just been popular but also gives a chance to start the year with a good omen. And thus, encouraged by the success of the previous three seasons, 92.7 BIG FM in association with Star Plus is presenting the fourth edition of BIG Star Entertainment Awards.
This awards ceremony is completely ‘for the people and by the people’ and gives the audiences an opportunity to nominate and vote for their favourite entertainers across fields. This year, the awards promises to be an intensely exciting affair, giving the audience not only a larger than life experience in terms of entertainment and glam quotient but will also herald the most unforgettable New Year extravaganza on Star Plus on 31 December.
92.7 BIG FM and Star Plus will keep audiences informed of the nominations and conduct a mass voting drive where thousands of people are expected to participate and vote for their favorite entertainers. The dazzling awards ceremony to be held on the 18 December promises to be a star studded affair which will feature the finest of Bollywood and TV entertainers delivering their best performances.
Speaking about the awards, 92.7 BIG FM business head Ashwin Padmanabhan exults: “We are proud to launch the fourth edition of BIG STAR Entertainment Awards this year. The platform offers people a chance to choose their favorite ‘superstar’ from different fields of entertainment. We thank our partners Star Plus for coming together with us on this property yet again.”
The BIG Star Entertainment Awards 2013 will be promoted across multimedia platforms which include radio, television, outdoor and digital.