MUMBAI: Big Magic International, launched a year ago, will
now beef up its content line up with two new fictional shows
'Raavi' and 'Nadaniyaan' along with films acquired from Viacom
With a content mix that ranges entertainment shows to daily
business news from BloombergTV India, the international channel
promises an inclusive and absolute package for its viewers.
At start, the shows will be available on BIG MAGIC International
- in the United States and Canada.
Through exclusive partnerships, 'Raavi' and 'Nadaniyaan'
will air on Big Magic International in the US with the largest
DTH platform - Dish Network and in Canada with Ethnic Channels
In the United States, Dish Network will ensure it reaches
a sizeable and relevant audience of more than 14.3 million
households. In Canada, with Ethnic Channels Group (EGCL) a
Canada-based television broadcasting, distribution and communications
company, specializing in multicultural television, the Channel
will air across all major platforms like Rogers Cable, Bell
DTH, Bell Fibe, Cogeco and Telus, reaching over 6.4 million
Marketing of the shows will see an extensive digital and
on air campaign, along with an on ground leg. With Big Magic
International's alliances with large scale events like Shankar-Ehsaan
Loy Concert, India Fair, Asian American Fair etc.
Speaking on the announcement, International Business executive
VP Soumen Ghosh Choudury said "The new shows on Big Magic
International are part of our endeavour to offer a complete
entertainment package that appeals to the Indian Diaspora.
Both shows add to the robust programming line-up, and meet
the entertainment penchants of our audiences. We will, through
our Channel, engage with audiences across the mediums of on
air, digital and on ground for a more holistic entertainment
"BIG Magic International being the Variety entertainment
channel has marked its presence in USA. These new fiction
and comedy shows, and Bollywood movies on the weekend, will
definitely add on to its growth and increase its viewership",
said Big Magic International's exclusive advertising agency
in the US market Mediamorphosis co-founder Poulami Mukherjee.
With Ethnic Channels Group as its exclusive partner in Canada,
the group's president Hari Srinivas, said, "Big Magic
is poised for greater growth in Canada, and the new programming
initiatives will fuel this growth"
The channel's programming remains an eclectic mix of daily
sitcoms, socio-mytho programs, crime shows, dramas, and religious
shows handpicked from Big Magic India, along with news from
the very credible BloombergTV India.