MUMBAI: Prime Focus, the world leader in media and entertainment
industry services, won an Emmy Award in the 'Outstanding Graphic
Design & Art Direction' category for their work on History
Channel's series World War II from Space. The October Films
landmark series WW2 from Space covers the key political events
and battles from the Second World War making extensive use
of today's creative technology to deliver the information
in a way that will seize the attention of modern audiences.
Winners of the 34th Annual News and Documentary Emmy Awards
were announced on 1
October by the National Academy of Television Arts &
Sciences (NATAS); the awards were presented at a glittering
ceremony at Jazz at Lincoln Center's Frederick P. Rose Hall
in the Time Warner Center in New York City.
The event was attended by more than 900 television and news
media industry executives, news and documentary producers
and journalists. Emmy Awards were presented in 42 categories,
including Breaking News, Investigative Reporting, Outstanding
Interview, and Best Documentary, among others.
The VFX (Broadcast and Commercials) team at Prime Focus UK
devised and created visually exciting ways to deliver the
program's factual information. The team successfully delivered
a 70 minutes of CG for the 82 minute broadcast, supplying
more than 420 shots.
Prime Focus founder Namit Malhotra said, "We are proud
to be recognised by the prestigious jury at Emmy. Awards like
these prove our team's hard work and creative excellence every
time. The team's exceptional execution on the series has evolved
the genre of documentary programming. It was one of the most
challenging projects last year. Working with the production
company to develop such large portions of the program allowed
us to really take control of the look and feel of the show,
and push the genre to new heights."
In the past, Prime Focus has been bestowed with multiple
awards at Emmy for documentaries such as The Mona Lisa Curse
which won in the Arts Programming category and America The
Story for us won for Outstanding Sound Editing for Non-fiction
Programming. They have also been recognised for documentaries
such as Heston's Feasts which was nominated for Best
Non-scripted Entertainment while 9/11: Phone Calls from the
Towers was nominated in the
Best Documentary category.
More recently the company has also been involved in helping
out with the VFX for the Anil Kapoor Productions and Ramesh
Deo Productions' Indian adaptation of 24 starring Anil Kapoor.
The series begins to air on Colors from today every Friday
and Saturday at 10:00 pm.