Indian Television Dot Com
News Headline
Comedy Central streams James Franco Roast

2 September 2013 12:40 am | Indiantelevision.com Team

 

MUMBAI: Comedy Central is taking one of its showcases and streaming it free across multiple platforms. The “Roast of James Franco” will be accessible via CC.com, mobile platforms and an Xbox app.

A red carpet pre-show will also be available. The network is hoping to drum up considerable social media activity with the sharing of video clips and animated GIFs on its Web site, as well as on Facebook, Instagram, Twitter, Vine and Tumblr.

The roast debuts Monday at 10:00 p.m. For a re-air later that night, Comedy Central is trying a “social version” with real-time tweets and Facebook posts on-screen.

Among the social media activity the network has used to drum up interest in the special is allowing “super users” to take control of Comedy Central’s Vine account.

Franco’s real-life grandmother will be co-hosting the “#FrancoRoast Red Carpet Pre-Show.” Grandma Mitzie Verne will interview celebrities on a couch. The 15-minute red carpet show will be produced by Comedy Central’s in-house digital studio.

Seth Rogen serves as the roast master with Jonah Hill and Andy Samberg among those taking a turn at the mike.

 
 
 
ALSO READ
TRAI attempts to rein in TV channel aggregators in new consultation paper
Trai likely to issue consultation paper on TV channel aggregators
TRAI issues consultation paper on monopoly/market dominance in cable TV services
Trai issues second consultation paper on media ownership
Trai issues consultation paper on digital addressable Cable TV systems
 
 
 
Photo Gallery
Splash of Colors at Golden Petal Awards
view slideshow
 
Video
News of The Week (28 Dec - 02 Jan)
Our top stories for this week: N P Singh elevated to MSM CEO; Madras HC gives relief to New Generation Media employees; IndiaCast withdraws contempt application against Dish TV in TDSAT and Arasu cable threatens Star Sports and Mediapro to switch off.
watch it
 
 
Got a Tip?
Enter Captcha
1234