favours the brave. That could well be the tack that Zee
Telefilms is taking as it attempts to pick itself off the
floor as far as the ratings are concerned.
the full cast in tow and the show's celebrity writer Shobhaa
De present, Zee Telefilms director marketing Partha Pratim
Sinha yesterday announced the launch of a daily soap Kittie
Party slotted in the 10 to 10:30 pm band. Launching
Monday, 19 August, Kittie Party is pitched directly
against the Balaji blockbuster soap Kahaani Ghar Ghar
Ki that airs on Star Plus.
left Poonam Dhillon, Deepshikha, Kavita Kapoor, Maya
Alagh, Preeti Dayal, Shweta Salve, Pyomori, Achint Kaur
The serial revolves around the lives of eight women who
meet every month fore their kittie party. The serial explores
their individual lives through these meetings. And what
is it that Zee hopes will connect with the viewer. According
to the release issued, "Since the situations are from every
day life, audiences will be able to identify the characters
and the conflicts they deal with."
"But if there is one key factor that Zee hopes will bring
in the audiences it must be one of aspiration. For though
De was at pains to point out that it was not only people
of a "certain class" (the rich and upwardly mobile) that
would relate to the show, the evidence of the AV that was
screened did not indicate otherwise. De also took a swipe
at the kind of fare that dominates prime time television,
saying that the story was about issues relevant to today's
women and not the "saas-bahu sagas where the protagonists'
mindsets were 50 years behind the times."
On the plus side, producer Manish Goswami's Siddhant Cinevision
has left no stone unturned to give the show top notch production
values. The look as well as the background score is of a
uniformly high quality and certainly seems to have done
justice to the estimated Rs 450,000 per episode cost of
the series. One cannot forget the high profile lead cast
with the likes of Poonam Dhillon, Kavita Kapoor, Achint
Kaur, Deepshikha and Maya Alagh, among others adding to
the glam appeal.
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