Ravina Raj Kohli is stepping into high gear. Back from a
month-long tour of News Corp's news operations in the US,
the UK, east Asia, she is charged up and raring to go all
out in hiring professionals - both editorial and management
- for her most challenging job yet. Setting up Star News
India afresh from ground up in Hindi. News head Sanjay Pugalia
- a steal from Zee News - is expected in Mumbai to begin
a round of interviews in the coming week.
looking for a new kind of broadcasting professional who
comes without any baggage," says Kohli. "We would like people
who think out of the box. Innovation is going to be the
key word. I want new people, I want the best of talent because
believe if you want to be the preferred channel to watch,
you have to be the preferred channel to work in as well."
According to her, she has hired a single professional
agency to rope in the best of talent. She reveals that
Star News India will have two major streams: the news
side and operations. Pugalia, as stated earlier heads
editorial and news, and the operations head
has already been appointed from within the Star India network
in Vynsley Fernandes. Operations will handle broadcasting
and technology matters that make for a quality service,
Kohli states that the news operations will be peopled by
seasoned blood mixed with raw, young, and dynamic news gathering
talent. "I'm looking for people who have fire in their bellies,"
she says. "Who are willing to go the distance for the story."
"News as a genre is no longer going to be the same," says
the tough-as-nails lady. "What we are looking at is relaunching
the brand to broaden its horizons and perspective. We are
the most fertile news market in the world. We can generate
more news per square foot than anywhere else because of
the sheer diversity and population that this country offers.
And that is what Star News aims to tap."
to Kohli's vision is Mumbai, India's commercial and entertainment
capital. According to her, the very act of centralising
news operations in Mumbai is a huge paradigm shift of perceptions
because Delhi is India's political capital and all national
television news organisations are hqed there.
Mumbai? "Because the city encapsulates the cosmopolitan
Indian sensibility," says Kohli.
as a genre is no longer going to be the same.
We are going to be a channel deeply rooted in in Indian
sensibilities, which has an international flair, look,
(Picture courtesy rediff.com coverage
of The Indian Telly Awards 2001)
is the channel she is offering? "We are going to be a channel
deeply rooted in Indian sensibilities, which has an international
flair , look, and quality," she states with absolute conviction.
She points out that Star News India's central offices are
coming up in Mahalaxmi, and Delhi will have what she calls
a "superbureau." This is the model that Fox News has followed
in the US, with its headquarters being in New York, with
Washington as the superbureau.
(To apply for a Star News job click
here and attach your resume)
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