soap, which has a completely fresh (some would say raw) lead starcast,
is based on the story of four separated and adopted siblings destined
to come together, it was announced at a press briefing yesterday.
"Since this is our first venture with Sahara channel we have opted
for a serial based on an entirely different genre than the usual
family drama," said Balaji Telefilms chief operating officer, Rajesh
On being asked why they chose Sahara he had this to say: "We are
sure that the serial will achieve TRPs similar to what our soaps
have for other channels and that will be an added feather to our
cap. We want to extend our reach and not limit ourselves to a few
offbeat storyline of this serial will keep our viewers absorbed
as the concept is new and has a very promising fresh starcast,"
says Sahara TV, vice-president (publicity and PR), Priya Raj.
As part of it strategy to enhance its image as an entertainment
channel and compete with the leading channels, the channel has mega
serials starring Bollywood bigwigs like Sridevi and Karisma, slated
for a launch sometime in January, a Sahara programming executive
Kahin to Milenge, is the second serial to premiere on the
channel this month and will air Monday to Thursday at 8:00 pm. Bhagyashree's
Kagaz Ki Kashti was launched on 4 November.
For Balaji, this is one of two new soaps it expects to launch before
the year is out. Balaji had announced in the beginning of October
plans to also launch a big-budget one-hour weekend soap Kaalki
on Star Plus.
See related story:
says launching 2 shows in Q3