Nepalese dubbed version of Ramayan went on air on the recently
launched Nepal 1 (promoted by Nalini Singh) and has received an
astounding response. We have also launched the Tamil dubbed version
with English subtitles on ITV channel in London. This was primarily
to cater to the demands of the Sri Lankans viewers," says Sagar
Arts' marketing director cum producer Prem Sagar.
"We have spent Rs 20 million in redesigning Ramayan.
The digitized version has a contemporary sound track, look and feel.
We have also released VCDs and DVDs of the epic which have shown
record sales so far ," he adds.
The improved version of Ramayan , is also having a re-run
on Doordarshan Metro channel . "Even during its re-run, Ramayan
on DD-2 gets a TRP of 8 plus in the 8 pm to 8:30 pm slot on
Mondays," informs Sagar.
The demand for the epic indicates that old popular serials, specially
mythologicals, still have a market value. However, what remains
to be seen is if the new version of the epic is able to spin the
same magic abroad as it did in India in the late 80s, when it launched.
See related story:
Sagar Arts gears up for
'Durga' on DD
Sagar Arts marketing director, producer Prem Sagar