Promoted by Dr M K Muneer, who is also the leader of the state
wing of the Indian Union Muslim League (IUML), the channel was first
expected to launch in 2001 but suffered a series of delays and is
now slated for a 14 July launch.
The delay has been worth it, Muneer, who is Indiavision's chairman
as well as Kerala works minister told a press conference in Thiruvananthapuram.
"While early birds like the CPI (M)-backed Kairali TV invested heavily
on costly analogue equipment delaying its breakeven point, financial
delays in beginning saved Indiavision at least Rs 4.6 million. Instead,
the Indiavision company had invested in cost-efficient digital technology",
Muneer told the media.
"Through private participation, more capital will be brought to
Indiavision soon through equity and debt in 1:1 ratio," said Muneer.
The channel's USP will be 24-hour news content. M V Nikesh Kumar,
formerly with Asianet, has been appointed executive editor (news)
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channel Indiavision gets earth station