Speaking to indiantelevision.com, SAB TV vice-chairman Markand
Adhikari asserted, "There should be no limit on the number of FTA
channels in the basic tier. Otherwise, there will be arm twisting
by cable operators."
Adhikari fully endorsed the views expressed earlier to the media
by Mahesh Prasad, president, Sahara TV and former I&B secretary,
that FTA broadcasters were being given a raw deal. Prasad has been
quoted as saying that because the CAS task force was gravitating
towards 30 channels in the FTA tier, the consumer might get a raw
deal. Adhikari said the only way to prevent cable operators from
demanding carriage fees was to ensure that all FTA channels were
Queried as to where SAB TV would stand in a post-CAS scenario, Adhikari
said if properly implemented, it was bound to benefit his channel.
The fact that SAB TV was uniquely positioned as primarily a comedy
channel would make it a must carry not only on every cable platform
but also on every media plan as well, he asserted.