The show has logged more than 50,000 viewers calls donating five
Singapore dollars per call - for a total of over a quarter million
dollars. The proceeds have gone towards the local National Kidney
Foundation (NKF). The viewer interactive segment invites home audiences
to participate at the nominal per-call fee.
The show also airs in Shanghai every night on Oriental TV. At last
month's MIP-TV conference and exhibition in Cannes, Chua launched
a special format for the show that Robert Chua Productions is representing
for worldwide television.
Chua's other major accomplishments include the launch of China
Entertainment Television Broadcast Ltd (CETV) in 1995. This was
acquired by AOL Time Warner last year. Chua is a shareholder and
remains as chairman of the programming service.
He served as one of the first executive producers at Hong Kong's
TVB - the market's first terrestrial TV station. He introduced the
concept of live programmes into the territory with shows such as
Enjoy Yourself Tonight. He was also the brains behind the
country's first pageant for women.