Through the film the broadcaster ran circles around the competition
last year. The film garnered a TVR of 3.75. The sequel The Lost
World also fared well with a TVR of 3.73.
This marks the first time a Steven Spielberg film is being premiered
in Hindi. This is holiday season and the channel is no doubt looking
to maintain its stranglehold over the children's segment. Emediaplan
Plan put out TAM data for the top 25 children's programmes for the
week starting 30 March for all cable and satellite homes 4+.
Star Plus took the top 13 slots courtesy Shakalaka Boom Boom
and Son Pari. . Even more revealing is the fact that Cartoon
Network does not find a place.
Coming back, the promotional activity centres around ads in the
major print publications. There will also be spots on the broadcaster's
FM station Radio City. Local cable networks such as INMumbai have
also been roped in. As far as dubbing, the two sequels of Jurassic
Park were concerned a Star spokesperson said that at present
they were only focussing on the original.