According to sources close to Chandra, it was felt that his presence
would lend the whole cause more momentum, especially at a time when
a section of broadcasters are seeking a deferment in the CAS rollout
or phased introduction of addressability in Indian cable homes post
the deadline of 14 July.
Indiantelevision.com has also learnt that the agenda of the IBF-Standing
Committee meeting includes seeking a deferment on CAS rollout and
reduction in duties on set-top boxes, which would be necessary to
access all pay channels as mandated by the Indian government.
At an IBF meeting yesterday, the broad consensus was to apprise
some of the Indian policy makers of the various aspects of CAS and
the fallout and chaos that is likely to be witnessed if the implementation
is enforced as per deadline without having certain other things
One of the reasons being cited for a deferment on CAS is the lack
of availability of STBs in the country. Hence, it is likely to be
suggested at today's meeting by broadcasters that if the government
is bent upon adhering to the July 14 deadline, then CAS rollout
should be done in a phased manner, starting off with one of the
metros instead of in the four metros simultaneously as had been
However, Zee up to some extent and Sahara TV are for quick implementation
of CAS, which is aimed at benefiting the consumer. At yesterday's
IBF meeting, Zee, represented by Jawahar Goel, one of the younger
brothers of Chandra, maintained that if at all some postponement
is being sought, then it should not be for a long period of time,
and should be for only 15-20 days.
Keep tuned in for more on this CAS meeting.