Speaking to indiantelevision.com, Sagar Arts' marketing director
cum producer Prem Sagar confirms: "Durga will be the
biggest and the greatest. It will have the most lavish sets - perhaps
some of the most ambitious ones depicting Vaikunth. We have
conducted some painstaking research on the script and developed
a pictorial version of the same so that we are very clear about
every little detail."
Sagar however adds that the telecast days and the slots haven't
been finalised as yet. "We are passionate about creating a
quality product and realising our dream. Good software doesn't need
a slot or a vehicle to become popular. We have always believed in
making entertainment products with a soul - with passion,"
Sagar Arts is also working closely with private channels and announcements
related to new sponsored programmes is expected within two-three
Currently, Ramayan on DD-2 has a TRP of 8.2 (23 February
to 1 March) and 7.8 (2 March to 8 March) in the 8pm to 8:30 pm slot
on Mondays. Ankhen, which is airing on the 10 pm slot on
Thursdays has a TRP of 10.8 (23 February to 1 March) and 11.5 (2
March to 8 March). Amrit and Shakti Sagar, who belong to the third
generation of the Sagar family, have conceptualised Ankhen.
Sagar Arts has also built a film and television arts training institute
on a 40 acre plot in Vadodara. "It is the only institute where
one gets to work on location and gets training in outdoor activities
such as horse riding. The first batch of students completed their
training and were awarded certificates," adds Sagar.
Good content doesn't
need a slot or a vehicle - an interview with Sagar Arts marketing
director, producer Prem Sagar