Marketing Evaluations' Q Score services are the US industry standard
for measuring the familiarity and appeal of television programmes,
personalities, products, and various licensing entities. Q Scores
will play an integral role in the research strategies for various
AOL Time Warner media and consumer businesses.
The three-year contract, the largest agreement ever between the
two companies, provides AOL Time Warner with access to Marketing
Evaluations' Performer Q, TVQ, Cable Q, Cartoon Q and Kids Product
An official release informs that AOL Time Warner's broadcast, cable,
syndication and consumer business units included in the agreement
consist of HBO, Turner Broadcasting System (TNT, TBS, CNN, Cartoon
Network), Warner Bros. Television, Warner Bros. Media Research/Domestic
Television Distribution and Warner Bros. Consumer Products.
HBO / Cinemax Audience Research senior VP Jan Pasquale was quoted
in a release as saying: "Marketing Evaluations provides a unique
and high-end quality product that enables the AOL Time Warner divisions
to maintain their leadership edge in the media and consumer marketplace.
We look forward to on-going collaborations with Marketing Evaluations
in developing new ways to use Q Scores and other research that will
help drive our businesses even higher."