According to Sahara Media and Entertainment head Sumit Roy, the
satellite radio will offer music, primarily filmi as well as news,
probably every half hour. Roy was in Mumbai to conduct a tete-a-tete
with media journalists and keep them abreast of the latest happenings
post the launch of Sahara Samay Rashtriya.
Sahara already has four channels booked on World Space and intends
to start with the Mumbai channel. Work is already on in full swing
and preparations to start installing speakers in all compartments
of both the western Railway and central Railway suburban trains
would start soon. Mumbai's railway system is used by millions of
commuters as it is convenient and economical.
"The 24 hour channels will have a captive audience,"
says a smiling Roy,"While some of the infrastructure to transmit
the audio feed via satellite is in place, some of it is being put
in place, including a studio in the city," he adds.
The radio channel will depend on advertising for a steady revenue
stream, and considering that Sahara intends to put speakers in every
compartment in every suburban train in the city, advertising should
not be too hard to come by.
The other three radio stations on the World Space platform would
be introduced in a phased manner and would focus on education, entertainment
and other fields, Roy said.