The deal said to be worth millions of Singapore dollars allows
the business and finance broadcaster CNBC Asia Pacific to provide
'live' video feeds from London, Hong Kong and Japan to Singapore
Managed globally through Arcstar Global ATM Service, CNBC Asia
Pacific will transmit from its regional bureaux to its production
centre in Singapore. A press release states that the signals which
are transmitted are not susceptible to atmospheric conditions and
local terrestrial interference.
Traditionally, broadcasters receive 'live' video content, reports
and news through satellite services. With this implementation, CNBC
Asia Pacific is one of the first broadcasters in the region to receive
broadcast-quality footage from around the world to Asia-Pacific
on ATM circuits states an official release.
CNBC Asia Pacific VP director of operations Peter Juno was quoted
as saying: "With our move globally towards the provision of high-quality
broadcast news in a timely fashion, CNBC leads the broadcast industry
in Asia by offering 'live' transmission signals that are not adversely
affected by factors such as the weather. The move towards a fibre
network over the usual satellite feed, effectively lowers our broadcast
overheads, allowing us to remain competitive in the Asian broadcast
"StarHub's understanding and flexibility in customising a
solution to meet our needs, has helped us tremendously in managing
our business operations. They have shown commitment and expertise
in both the data and broadcast industries, that it has given us
the confidence to move towards more advanced broadcast technologies
to ensure our viewers obtain their business news uninterrupted,"
StarHub is the exclusive provider of Arcstar services in Singapore.
Arcstar Global ATM Service, available to over 20 countries, provides
high-speed ATM connectivity for multimedia communications that integrate
voice, data and video between major business centres worldwide.
Arcstar Global ATM Service is a broadband service that supports
ATM classes of service to transmit different applications at greater
The release also adds that CNBC reaches over 188 million homes
worldwide. In Asia, CNBC Asia Pacific, which is headquartered in
Singapore, beams news daily via its seven channels, CNBC Asia, CNBC
Australia, CNBC India, Nikkei-CNBC (Japan), MBN-CNBC (Korea), CNBC
Singapore and CNBC Hong Kong, to 26 million homes across the region.