ESS will be unveiling these characters during the tournament featuring
India, South Africa and Bangladesh.
has created Anda Bhai, Gilli Swamy, Yogi and Runjeet Singh - four
animated characters that will pop up on the screen in tune with
the on-field action, as the the live action unfolds on Star Sports,
a company release says.
Ray Hume, director, cricket production for ESS was quoted as saying:
"These four animated characters embody the spirit of the quintessential
cricket fan passionate with a capital ‘P’, as they laugh and cry
with the viewers through each match!"
Bhai sneaks out sheepishly when a batsman goes out for a duck; Gilli
Swamy gleefully uproots the stumps whenever a batsman is clean bowled;
sunshade-sporting Yogi rules as the ‘other’ third umpire; and Runjeet
Singh, the most enthusiastic of the lot does two special jigs for
ace batsmen "to celebrate their centuries and half-centuries,"
It looks as if the characters have been created to strike a chord
with viewers with different psychographic and demographic profiles.
Perfetti India have signed on as sponsors for these characters with
ESS for their brands Chlormint, Center Shock and Alpenliebe Lollipop.
The release mentions the following attributes of the animated
Bhai is a cricket-loving duck with a problem - he just can't score!
Anda Bhai hails from Hyderabad, and loves biryani (rice preparation)
besides cricket. On the field he has an unenviable record. He has
consistently never ever scored.
Gilli Swamy, another cricket fan with a special love - he just
loves wickets! A resident of Kochi, he enjoys appams and
Yogi - the ‘other’ third umpire from Patna! This astrologer, who
hides behind sun glasses, is ever ready to come to the umpire’s
aid when tricky decisions have to be announced. When not watching
cricket this sweet tooth can be found gorging on jalebis
and rabri at the local markets.
Singh is a cricket fan with a special talent - he just loves runs
and breaks into bhangra whenever the batsman scores a 50
or a 100. A resident of Jallandhar, Punjab, he loves colourful clothes
(he has a special costume for cricket matches) enjoys his tandoori
chicken besides big scores on the board. He has worked out two separate
routines to celebrate the real big ones - 50s and 100s, and he does
them both in great style.