of Zee, Subhash Chandra offers flowers on 2 April at a function
held to mark the first anniversary of etc's becoming a part
of the Zee Network.
According to a release, etc (music) and etc Punjabi have done extremely
well in their respective genres.
The release states that during the 52 weeks from January 2002 to
December 2002 etc (music) continued to maintain its market leadership
with an average of 38 per cent market share among the music channels
in India (Source TAM; age 4+). Also, besides the lead in the 4+
age group, etc is the leader in 15+ age group SEC ABC, the release
During the same time period of 52 weeks, etc Punjabi claims to
have dominated its market by taking 58 per cent market share among
all Punjabi channels, the release informs.
Some of the new shows launched on etc Music include Baaps Of
Bollywood- a show dedicated to veteran film artistes, Pandey
Pillai 2- a musical comedy, On Air- a film based show,
Sun-N-Dance, Gagar Mein Sagar - a show on parallel
healing and Bhakti Sutra- show on Art Of Living by spiritual
guru Sri Sri Ravi Shankar.
Citing reasons for etc Channel Punjabi's growing popularity the
release states that the channel has been associated with some of
the biggest and most successful Punjabi music events like Aaja
Nach Le, Highway Hungama, Bhatinda Blast, Chak de Phatte, Dhol Beat
and the recently held three day musical extravaganza in Delhi,
Punjabi Mela 2003. Another first for the channel was the
live telecast of the recently held Aayi Baisakhi event .
etc has also started extending its reach in the overseas markets,
informs the release. In UK, Zee UK has launched a separate channel
called Alpha etc Punjabi wherein Gurbani and etc programmes
form a major part of the programming content.