Replying to a question by Dr M V V S Murthi and others in India's
Lower House of Parliament (Lok Sabha) today, minister of information
& broadcasting Ravi Shankar Prasad said that many of the suggestions
are focussed on the industry for action.
The minister said the report suggests that the film industry needs
to transcend from being a simple unorganized, creative pursuit to
an organized business that encourages and nurtures creativity and
makes commercial sense. The strengthening of the cable and satellite
dominance and increasing focus on subscription revenues together
with the Conditional Access System (CAS) hold promise for the future
growth of the Indian television industry.
To sustain healthy growth, the report recommends that the music
industry in India, which is still at a nascent stage, needs to revamp
the way it operates, with support from the key players and also
evolve new revenue streams to hedge risks. The corporatisation in
the film industry is expected to have a catalytic effect on the
music industry, which would move increasingly towards a revenue
sharing model, the minister said.
IMPROVEMENT OF DD PROGRAMMES
Doordarshan has taken a number of steps for improving the production
of in-house programmes, the minister said in reply to a question
by Bhartruhari Mahtab.
The steps included setting up of a Creative Advisory Committee with
eminent media personalities for quality-improvement/production presentation/packaging
of programmes, setting up of a Development Communication Division
dedicated to the production/telecast of social communication messages
in a professional manner.
Prasad said that campaigns by Development Communication Division
have resulted in quality/quantity improvement of in-house production,
using Doordarshan's creative talents and infrastructure.
The minister further said that nearly 43 per cent of the total transmission
of programmes from various channels/State networks/production centres
of Doordarshan is produced in-house. The minister informed that
there are 59 studio centres of DD in the country besides OB vans,
DGNGs/ENG units for production of programmes outside the studios.
DD is telecasting programmes, which contain a mixture of information,
education and entertainment according to the mandate in the Prasar
Bharati Act, 1990.