An official release informs that the key rights included in this
package are the England Senior home internationals, England Under-21
home internationals, The FA Cup and The FA Community Shield. The
FA is also looking to launch the process to appoint its first ever
mobile and internet partners in the near future, covering both the
UK and worldwide markets. In India the FA Cup aired earlier this
year on Ten Sports.
FA's marketing and communications Paul Barber said, "The international
profile of English football is extremely high and The FA wants to
ensure this continues. The FA Cup is the most famous domestic cup
competition in world football, with a tradition and international
appeal that is unmatched. The cup final is currently broadcast in
over 150 countries and has an audience of over 400 million.
"The final will be returning to Wembley and this just adds
to the excitement. We have great players from all over the world
and they will all want to play at the new home of football in the
FA Cup final and we want the world to watch them.
"The England team is currently enjoying unprecedented levels
of popularity abroad. Through the sale of our overseas television
rights, The FA will ensure Englandís home games can be seen the
world over. Because of our wide role, revenues from the sale of
these rights will go for the benefit of the game at every level."