And while there might have been an element of bombast
in that statement, it did serve to reinforce one fact.
And that is that just ahead of Star Plus' third anniversary
of turning totally "desi" (3 July), there is just no
getting away from the fact that this one of a kind awards
night - to honour the channel's favourite characters
- will remain just that. One of a kind.
The brainchild of Star India's senior V-P content and
communications Tarun Katial, the Star Parivaar Awards
worked because of the unique position that Star Plus
finds itself in after three consecutive years as Hindi
entertainment television's lead channel. It is an aberration
that one channel has such an overwhelming dominance
in a multi-channel scenario (50 on 50 of the top shows
in its space week after week with almost boring regularity)
for such an extended period. It is because of the kind
of connect that Star enjoys with its viewers, that the
Star Parivaar Awards doesn't fall flat as another promotional
Well onto the show. An introductory message by CEO
Peter Mukerjea referred to the 1 million votes logged
in the 15 days that the polling ran. That out of the
way, Mukerjea, pistol in hand, took aim at a curtain
that covered the Star Parivaar statuette and... nothing
happened. That proved the only glitch as the show proceeded
from there on without any hiccups.
show certainly had its moments of pathos, joy and tongue-in-cheek
humour (a skit parodying Star's successful formulaic
shows was precious) but two things stood out. Just what
sort of an impact Balaji Telefilms' Ektaa Kapoor has
had in the lives of so many of the actors in the audience
was reflected in the way award winner after award winner
mentioned her in their "thank-you" speeches. The other
was the credit given by many on stage for key role played
by writers in the success story of the winners.
But the evening did not end without a doffing of the
collective cap to the power of Bollywood. All the "item"
numbers performed by the likes of Shweta Keswani, Urvashi
Dolakia, Juhi Parmar, and Mowli Ganguly were drawn from
Hindi film songs. Then there was the standing ovation
that Bollywood Badshah Amitabh Bachchan received when
introduced by COO Sameer Nair for a special award. One
for his role in Kaun Banega Crorepati, the show that
provided the initial thrust which catapulted Star Plus
into its winning orbit.
As for the awards themselves, the first of the evening
was the favourite "dadaji" (paternal grandfather). The
nominations in this category were -- Bauji (Arun Bali)
from Des Mein Nikhalla Hoga Chand, Babuji (Deepak
Qazir) from Kahaani Ghar Ghar Kii, Dadaji (Anang
Desai) from Khichdi, Dadaji (Dara SIngh) from
Kehta Hai Dil & Dadaji (Arun Bali) from Kumkum.The
winner was Dadji from Khichidi.
The next category was the very popular dadiji (paternal
grandmother), won by Baa (Sudha Shivpuri) of Kyunki
Saas Bhi Kabhi Bahu Thi. She was the clear winner,
leading with thousands of votes ahead of her competitors.
Other nominations included Dadiji (Nayen Bhatt) from
Kahaani Ghar Ghar Kii, Nani (Farida Jalal) from
Shararat, Daai (Shashikala) from Sonpari,
Dadiji (Rita Bhaduri) from Kumkum.
Another interesting category was that of "yogya bahu"
(most eligible daughter-in-law), with nominations going
to Nikki (Riva Babber) of Kyun Hota Hai Pyaar,
Jia (Shruti Seth) of Shararat, Juhi (Gurdeep
Kohli) of Sanjivani, a Medical Boon and
Krishna (Shradha Nigam) of the detective series Krishna
Arjun. There were two winners, Krishna & Juhi. The
fact that a "modern" girl like Krishna won provided
a bit of a relief from the usual "traditional" winners.
The award was announced by the CEO of Dabur.
The favourite nanad (sister-in-law) category had five
very lovely actresses vying for honours -- Chayya of
Kahaani Ghar Ghar Kii, Aanchal of Kehta Hai
Dil, Nivedita of Kasuati Zindagi Kay, Priti
of Kumkum and Guddo of Bhabhi. The winner
was Poonam Narula (Nivedita of Kasauti Zindagi Kay)
who was presented the trophy by her very emotionally
charged husband Manish Goel (Tilak of Bhabhi).
The "jadui kirdar" (magical character) category, with
so many fairies being nominated , was won by Sonpari
(Mrinal Kulkarni). The other nominations were Karishma
from Karishma Ka Karishma, Nani from Shararat,
Karan from Shaka Laka Boom Boom, Vikraal from
Pammi (Sangita Ghosh) of Des Mein Nikhalla Hoga
Chand, walked away with the favourite bahen (sister)
award, ahead of Indu of Kyunki Saas Bhi Kabhi Thi,
Chayya of Kahaani Ghar Ghar Kii, Mitali of Kahaani
Ghar Ghar Kii, and Vishaka of Kasauti Zindagi
Kay. Veteran actor Jeetendra gave away her award.
In all a total of 25 awards were given away on the
night. The show will be telecast on Sunday (6 July).
Parivar Awards - taking viewer connect to new heights?