Sahara India Pariwar's broadcasting arm had announced its ambitious
plans to launch a slew of of television news channels some time
ago. Sporting the new true blue patriotic logo's on the screen,
the test run of the first two Sahara Samay news channels to be launched
has been on air for the last two weeks.
While ace television personality Vinod Dua, who had been associated
with Sahara TV since its inception, is an advisor to the whole project,
other important cogs in the team include Sahara Samay National news
channel head Arup Ghosh; Sahara Samay city-centric regional news
channels for UP, Bihar, MP and Rajasthan head Prabhat Dabral; Delhi
& NCR channels head Shireen; and Mumbai channel (covering Maharashtra
& Gujarat) head Rajiv Bajaj.
An official release says that the besides the rest of the news
channels in the bouquet, Sahara's media initiatives also include
television, print and satellite radio channels.
the Sahara Samay National will cover the news nationwide, Sahara
Samay Uttar Pradesh - a city-centric regional news channel will
cover news from six cities namely Lucknow, Kanpur, Varanasi, Agra,
Gorakhpur and Dehradun. Meanwhile, Sahara's media and entertainment
head Sumit Roy announced: "Other city-centric channels will
be launched in the next four months to cover all 31 cities as planned."
All Sahara news channels are free-to-air digital satellite channels.
The release claims that the news channels employ advanced automated
electronic news production and state-of- the-art transmission technology.
According to the release, the Sahara Samay news channels
will offer in-depth news coverage from far and wide with a team
of over 1000 journalists using 50 main news bureaus which will be
further connected with the 1600 V-SAT centers for news gathering
across the country. In addition to a fleet of 18 OB Vans, DSNG vans
and fly-aways to offer quick on-the-spot live coverage, the channels
have also employed a round-the-clock helicopter team round-the-clock
for special aerial coverage.