While addressing an informal press meet in Mumbai, Hathway Cable
and Datacom vice-president Neeraj Bhatia said: "In time to
come, the cable trade would witness many changes, including customer
service and friendliness."
While speaking to indiantelevision.com, Bhatia said: "The
future battles will not be about encryption technology, but will
address issues such as customer-friendliness. The onus of communicating
the look and feel of the future of cable television in India will
rest on the cable trade."
Initially, Hathway will provide encryption on a basic system using
sophisticated computer software and hardware systems provided by
"Hathway systems will be scalable and will be geared for any
future upgradations. Most importantly, the system will provide security
against the undesirable malice of hacking. The subscriber management
systems (SMS) have to be robust because customer satisfaction will
depend on it as SMS will drive billing systems and, what we call,
`provisioning correct service'. Most of the cable operators will
strive to ensure that invaluable customer related information (such
as billing related information and `requests' aren't lost due to
disruptions or crashing of the systems," Bhatia explained.
"Hathway has one million subscribers in Mumbai who are serviced
through 13 control rooms. Since most of the cable operators affiliated
to Hathway have "robust systems,they wouldn't have to invest
much in the infrastructure to deliver the digital feed,""
Bhatia pointed out.
"We have been offering 24-hour Internet services on our cable
networks and that is a testimony to our state of readiness. Of course,
we shall ensure strict compliance and do periodic checks to deliver
quality services. We feel that the reception of FTA channels will
improve post-CAS," Bhatia said.
So, would CAS change the face of Indian cable television? Partly
yes, as Bhatia felt that CAS will ensure that the Indian cable industry
structure becomes more transparent.
This will be some relief because there hasn't been a single new
entrant in the cable business in the last few years.
Hathway ready to meet
CAS deadline; invests Rs 120-150m per city
Cable industry would
do the trick: Hathway's Neeraj Bhatia