Fuji officials reported a rating of 21.8 per cent in the Tokyo
area and 20 per cent for Japan. According to the officials, on a
national level, one percentage point represents one million television
On an international level, matches are being broadcast in the US,
Korea, China, Hong Kong, Italy, Poland, Turkey, as well as the Central
and South American countries.
The event, the first official Olympic qualifier, is also attracting
widespread press coverage in the Japanese domestic print and electronic
media. On an international level, mainstream international news
agencies and prominent sports electronic media are leading the charge
to bring stories of the World Cup to the world. The top three teams
directly qualify for the 2004 Olympics.
It helped that the Japanese national team won their first three
matches of the 11-match series. The Japanese public not only rewarded
the host broadcaster, but also flocked in record crowds to the Yoyogi
National Stadium in Tokyo, the officials state.
Their side defeated Argentina and Egypt each 3-0 and arch rivals
Korea (3-2). They now face Italy and the US in round two in the
Rainbow Stadium in Nagoya. Here ticket sales on the eve of the opening
match were already 98 per cent sold out.