Representatives Rajiv Vyas and Ravi Mansukhani have been on the
prowl. They have been hunting for content for their cable TV network.
"With pay TV and addressability coming in, we too wanted to
get enough material to create content for our subscribers,"
says Vyas. "At the end of the day cable TV is all about services,"
Mansukhani said, "It has been a good market. We found quite
a lot of programmes we could relay via our box. We will strike in
the days to come."
Both were wary to reveal what kind of content they had zoomed in
on. "It's not animation definitely. We are staying away from
that," says Vyas. "Let the agreements get pencilled we
will talk a little more then."