| "AOL" was added to the name after America
Online merged with Time Warner at the height of the Internet boom
in early 2000.
The new changes were decided upon last month at a board meeting
of AOL Time Warner (AOL). The company said the changes would end
confusion between "AOL" the online service and "AOL"
as shorthand for the entire corporation, whose vast media holdings
include CNN, HBO, Time magazine and Warner Bros.
Veterans from the Time Warner side of the company had long pressed
for AOL to be removed from the company name as disappointment over
the merger mounted. Federal regulators have been investigating questionable
accounting at the AOL division.
The drive for a name change gained momentum after Jonathan Miller,
head of the AOL division, made a personal appeal to chairman and
CEO Richard Parsons that the change be made in order to help AOL
regain control over its own brand.
The company's shares also will resume trading under their former
ticker symbol of "TWX" on the New York Stock Exchange
on Thursday, instead of the current "AOL." The company
will also change its Web site to http://www.timewarner.com from
It's Time Warner after AOL drops off name tag
Time Warner could get rid of AOL tag