| According to Nimbus CEO Akash Khurana, Mehra will be
involved in marketing and promotional activities at Nimbus. "Mehra
will take over the brand management of our motion pictures,"
Khurana explains, "At Ten Sports, Mehra was responsible for
quite a few interesting promos. I expect him to bring the same skills
for the Nimbus content as well." As for their plans for the
movies division, Khurana would only say, "Wait and watch. In
a couple of days some interesting plans will be released."
At Ten Sports, Mehra handled on-air as well as on-ground promotion.
He was involved in marketing and promotion of the channel, since
its launch in India. Amongst his outstanding works for the channel
are campaigns for the Fifa World Cup 2002, the French Open 2003
and the Sarjah Cup. Mehra was also associated with Ten's public
relations and media communications team.
At Nimbus, Mehra states he will work closely with Khurana in marketing
movies but refuses to divulge details.
Of his time at the sports broadcaster, Mehra says, "Working
with Ten was a great experience. However, in Nimbus I expect my
job to be completely different - after all, I am moving from sports
to movies. There is no comparison between the two job profiles."