To participate in the contest, viewers have to watch The Mummy
Returns on the channel, and answer a question that will be flashed
in the middle of the movie.
still from 'The Mummy'
The contest prizes include a return ticket for two to Hollywood,
LG DVD Movie Stations, LG Flatron TVs, as well as other exclusive
A company release states that the contest has a multi-pronged,
interactive solution for the viewers. It enables viewers to respond
via Internet or SMS.
SMS can be sent to HBO at 8558. Viewers can log on to www.hboasia.com
or contests2win.com for more details.
HBO is promoting the contest through print ads, TV, outdoors, theatres
looking for 'The Mummy' magic to strike twice