| Columbia Tristar is the first Hollywood studio to manufacture
quality DVDs in India and that too at an affordable price. Present
on the occasion were Columbia Tristar country manager N Muthuram and
Asia Vision director Dhirubhai Shah. Asia Vision is the sole licensee
in India of Columbia Tristar.
Muthuram said, "It is a momentous day for us as we are launching
a totally new format which is the DVD format in the country. DVDs
have been in India, but the quality is not like the international
ones." He also said that Columbia Tristar will from now on
bring DVDs in India on an ongoing basis and will also manufacture
them here. "The quality is going to be international class
because of the high standards that we have set for ourselves,"
Talking on the occasion Shah said, "This is the first time
that a Hollywood studio has brought DVDs for India. The master copies
are made in Australia and will be replicated in New Delhi."
"At present we have come out with four movies but very soon
we are going to release the DVDs of Stuart Little 2 and Men
in Black 2. Within the next three months we are also planning
to release all time classics like The Guns of Navarone and
McKenna's Gold," Muthuram added.
The first lot of DVDs that the companies have come out with for
the Indian market are Tobey Maguire starrer Spiderman which
is the biggest home entertainment product in the world, Jodie Foster
starrer Panic Room, Steven Segal starrer Half Past Dead
and The One. The introductory offer is that on purchase
of every DVD, one VCD will be given free and the DVDs are available
at an inaugural price of Rs 599.