| The arrangement seeks to expand the potential customer
base of National Geographic's extensive archive of film footage by
leveraging ABU's existing client base and creating a local presence
within India, Japan, Korea, China and southeast Asia.
"Over the past few years, we've seen a great deal of interest
in our film library rising from the Asia-Pacific marketplace,"
said White. "We felt it was important to have someone representing
our interests there locally, to provide customers greater access
to our material and to increase awareness of our capabilities within
Japan and its neighbouring countries."
In addition to nearly 40 years of footage from NGT&F, the Film
Library also represents and/or manages the film libraries of the
Australian Broadcasting Corporation in the UK and the World Bank
worldwide. Footage will be marketed for educational and commercial
use in news and commercial productions, corporate marketing, broadcast
and new media programming, digital presentations or consumer promotions.
National Geographic's ABU representative will be based in Kuala
Lumpur, where he will liaise with National Geographic Film Library
headquarters in Washington to obtain footage and fulfill orders.
In addition to relying on on-site representatives to interact with
clients, the Film Library has recently upgraded its business-to-business
website at www.ngtlibrary.com to create better functionality for
its users. The new website now allows customers to search by streaming
video and metadata-a process that increases the library's searchable
archives from 1000,000 clips to nearly 2000,000.
Customers can continue to review streaming video selections online
or request online or videocassette clips of metadata files. National
Geographic has also launched the Idea Gallery, featuring some of
National Geographic's most compelling footage. Clips are displayed
by categories and subcategories that range from people and culture
to oddities and curiosities, and are designed to inspire producers
and encourage creative use of National Geographic footage. Finally,
National Geographic has created a "My Projects" area,
which allows users to save clips to project bins, enabling them
to share their ideas with colleagues, save searches they can return
to at a later date and initiate the rights clearance process.
National Geographic's Film Library functions as an archive and
repository for all NGT&F-produced film and videotape material.
The Library catalogues and sells stock footage from NGT&F's
Specials, Explorer series, educational films, and other National
Geographic Channel and NGT&F productions. Headquartered in Washington,
DC, the Film Library supplies material to a satellite office in
London and representatives across the globe. Its fully catalogued
database, available online at www.ngtlibrary.com, allows clients
to search footage based on subject, location or production criteria.