| The report aptly called Conflict Around
the Clock, confirmed that the Iraq war is the most media-intensive
conflict in history.
According to a company release, the ITC research stated that television
was the main source of international news for 67 per cent of people
world over, compared with 16 per cent for newspapers, 13 per cent
for radio and 1 per cent for the Internet.
The survey made some interesting observations:
* It pointed out that multichannel viewers, traditionally less likely
to watch news programmes, increased viewing by 145 per cent - from
118 minutes per week to 289 minutes per week - in the first week
of the Iraq war.
* Viewing in terrestrial-only homes increased by 84 per cent - from
171 minutes to 315 per week.
* However, though 77 per cent viewers surveyed said they were interested
in the war coverage, 61 per cent thought there was too much of it.
Over a third of the people surveyed by the ITC had reservations
about going to war without the United Nations' support or exploring
diplomatic avenues more fully. And the survey noted that most of
these viewers considered the amount of TV coverage excessive. These
viewers were also more likely to consider the coverage unbalanced.
As a whole, about 52 per cent considered the TV coverage to be
balanced, compared with 62 per cent saying the same for radio. Newspapers
were seen as being less balanced. 53 per cent considered the UK
daily The Sun to be biased in favour of the war.
The majority of viewers (42 per cent) felt that the UK and US governments
were being as honest, with information only withheld when there
was a legitimate security reason, while 32 per cent thought that
information was being censored.