|A company release states that 12 million
children between the age of two and 11 in the US accessed the Internet
from home while 14.9 million teens aged 12-17 connected online. In
September, kids between the ages of two and 17 represented 21 percent
of active at-home Internet users or one out of five web surfers. Fifty-four
percent of the site's audience consisted of kids.
According to the release, the survey showed that the most popular
website with the two-11 age group was Diva Starz, a Mattel company
site for the Diva Starz line of dolls.
Among teens, originalicons.com had the highest concentration of
those aged 12-17, making up 78 per cent of its audience. originalicons.com
is a popular destination for downloading instant messaging icons.
"Mattel, Disney and Teen People are doing an excellent job
of attracting their target audience to brand and promote key products,
which positions these companies well as we head into the holiday
shopping season," Dawn Brozek, senior analyst of Nielsen//NetRatings
was quoted in the press release as saying.
Nielsen//NetRatings also highlighted the US regions with the greatest
concentration of Internet savvy kids. Leading the way, Salt Lake
City had 255,000 Internet savvy kids, representing 25 per cent of
the region's at-home Internet audience.