Casbaa is the region's leading non-profit organization for the
promotion of multi-channel television and data transmission via
cable and satellite networks.
Casbaa in association with Ficci Frames will host a prime session
on "India Today & Tomorrow - A Business Proposition with 40 million
Customers" on 29 October 2003. Ficci Frames will be represented
by Sony Entertainment Television CEO and FICCI Entertainment Committee
co-chairman Kunal Dasgupta, Reliance Entertainment chairman and
E-Entertainment Alliance (Ficci-Nasscom-TiE Alliance) chairman Amit
Khanna, TAM Media Research CEO, LV Krishnan and Zee Turner CEO Sunil
Welcoming the joint initiative, Casbaa CEO Simon Twiston Davies
said, "The corporatisation (and digitization) of the India pay-TV
market is the most important opportunity for the entire US$ 14 billion
a year Asia Pacific cable and satellite TV industry. This is far
more than a matter for multinationals, it's about developing a new
communications growth engine for India itself."
He added: " Casbaa and the group of international executives joining
Ficci Frames 2004 will be discussing the issues of growth, technology
upgrade, pay-TV advertising and pay-TV content provision in a highly
interactive environment. We look forward to working further with
Ficci Frames with great enthusiasm".
Responding to the invite from Casbaa, Ficci Entertainment Committee
chairman, Yash Chopra commented, "Casbaa inviting Ficci Frames to
join hands for this convention is a clear indication of the fact
that its efforts towards the media and entertainment industry have
started attracting not only domestic attention but also international
According to Dasgupta the Indian television industry is one of
the most dynamic markets in the Asia Pacific Region. All major global
players have a presence in India. This initiative of Ficci Frames,
while providing an in-depth understanding of the television market
in India to the delegates at CASBAA, will also enhance the possibilities
of forming business alliances in the Asian region.
Khanna pointed out, " The C & S industry in India is a huge market
that is yet to be realized to its full potential. Casbaa is the
premier organization of Cable and Satellite Industry in Asia and
the annual Casbaa convention is a great opportunity to network and
understand the ground situation, in the evolving global digital
This prime session will deliberate on the potential that India
has in the Television sector and explore the opportunities and linkages
between India and Asia. Such regional initiatives by Ficci Frames
have and will continue to facilitate the inflow of foreign investments
into the country in the media and entertainment sector.
In addition, this hub for the Indian media and entertainment industry
has provided major impetus to country exports and entertainment
software. Ever since Frames started with its initiatives back in
2001, more and more global organizations have been picking up the
distribution rights of the Indian content.
As a reciprocal gesture, Casbaa will visit Ficci Frames 2004 in
Mumbai with a high-end cable & satellite industry delegation from
the Asia region. Casbaa CEO, Simon Twiston Davis, was a distinguished
speaker at FRAMES 2003.
Apart from initiatives like these, Ficci Frames is working for
this industry at various levels across the entire bandwidth. For
the forthcoming Frames 2004 convention in March next year, Ficci
has already started getting participation queries from across the
world. These include chiefs of world's largest consulting firms,
production houses, world acclaimed filmmakers and many more.