Animax Asia will launch in January 2004. The Singapore, based Animax
Asia will be the first 24*7 network outside Japan dedicated to the
best that Japanese animation has to offer.
Animax Asia will be broadcast region-wide through three dedicated,
highly customised services for Taiwan, Hong Kong and Southeast Asia.
Targeting the youth and young adult audience, the encrypted service
will be distributed via satellite and cable. Sony has stated that
basic cable carriage agreements have already been lined up in key
territories including Taiwan, Hong Kong, Philippines and Indonesia.
Sony Pictures Television International Asia senior VP and AXN Asia
MD Todd Miller added, "SPTI is committed to providing programming
that television viewers want. The tremendous popularity of animé
across Asia gives us the confidence to launch Animax Asia. In Asia
there are some 94 million TV viewers of anime. Animé's broad appeal
promises to make Animax a hit with cable operators looking to drive
subscription revenues and with advertisers seeking a youth audience.
We have been enormously successful with AXN, and we will leverage
our experience in the region to replicate the same success for Animax
The release adds that Animax's cutting edge programming and innovative
packaging have made it the most popular and widely watched C&S channel
since it launched five years ago in Japan. In fact, the ratings
show that Animax exceeds certain terrestrial channels among C&S
subscribers in the land of the rising sun.
Animax was launched in Japan in June 1998 as a partnership between
SPE and four major animé studios: Toei Animation, Sunrise, TMS Entertainment,
and Nihon Ad Systems.