Although Indian designers invited for the international shows isn't
news, it is the first time that an Indian designer, Tarun Tahiliani,
will showcase his collection in Milan on request.
Tahiliani hobnobbing at Milan
After the recent Lakme Fashion Week telecast on Sony Entertainment
Television, many entertainment and news channels are now clamouring
to climb aboard the fashion bandwagon. Star World has also thrown
its hat into the ring by planning to expand local programming in
a big way. After five weeks' coverage, the channel will bring in
a new lifestyle show Style . With Style, the channel
will offer a peek at all that is considered vibrant and stylish
on the Indian fashion horizon. Each episode will have a different
anchor, either a celebrity or a family talking about their personal
style, offering glimpses of stylish couture, cuisine, architectures.
man and his designs
The channel has roped in actor Gauri Karnik, to anchor the Milan
Fashion Week. "Though the current trend may be towards
lifestyle, we have always included elements in our programming.
Our show Amul India Show, on Star World, was a successful
lifestyle format. To suit the Indian audience taste, we decided
to further the coverage, started by theMilan Fashion Week,"
says Star India's senior vice president content and communication
Speaking on the decision to get Karnik as the anchor-presenter,
Segal offers, "The show is all about trends and style and we
wanted somebody 'happening'. Gauri fits the bill. Besides, even
Rahul Bose has been roped in to do a special on mens' fashion."
Canned in a heritage show format, the show trails the anchor who
presents the show in a first person format. Karnik will not only
be focusing on Tahiliani's line, she will be getting sound bites
from his famous clientele including Kabir Bedi, Nikki Bedi, Jemima
Khan, Parmeshwar Godrej, Simi Garewal and Mehr Jessia. That apart,
each episode will bring to the viewers a different facet of Milan,
its fashion, its essence and the sights and sounds of the international
Star's English entertainment channel is planning to revamp its
car and automobile show Top drive. The new avatar Top
Driveway will showcase the interesting cultural heritage of
the country. According to Segal, "it will be a good mix of
travelogue and automobile show. We also will be showcasing lifestyle
Here's to good life at Star World.