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CNBC-TV18 gets Jay Leno back on board
 
Indiantelevision.com Team
(31 October 2003 8:00 pm)
 
MUMBAI: With the news channels bolstering its weekend viewing, CNBC had to jump in to buttress its menu. The business news channel has got back the double Emmy Award winner and multiple Emmy nominee Jay Leno as a one hour show premiering on Saturday, 1 November 2003 at 1 pm.
 
 
Tonight show with Jay Leno will add an international flavour to the Sunday Brunch band, which comprises of lineup of unique weekend shows: The Auto Show, Trendmill, Storyboard and Goodlife. While The Auto Show aired at 10:30 am offers an in-depth credible show on automobiles, Trendmill at 11:00 am Sundays offers an insightful look into the world of entertainment, fashion and lifestyle and Storyboard at 11:30 am and The Good Life Show at12:00 pm Sundays, offers a practical guide to healthy living that focuses on contemporary health issues the one of a kind advertising & marketing show.

Considered by many to be a "variety" show, Leno shows apart from the witty opening monologue and comedy segments also include celebrity interviews from the famous to the ordinary, musicians to comics, talented pets to the Fruitcake Lady, Jay's couch sees a lot of action, says a company release.

Announcing the re-launch of The Tonight Show with Jay Leno, CNBC-TV18 VP, sales & marketing B Saikumar says, "The show is one more initiative in CNBC-TV18's efforts to deliver to its discerning viewers a well-rounded business channel. We have always believed that Business is not a niche and the reintroduction of the Tonight Show with Jay Leno is further testimony to the fact. The Tonight Show will also bookend neatly our Sunday Brunch of feature shows: The Auto Show, Trendmill, Storyboard and Goodlife, which provide innovative and intelligent weekend viewing for our viewers".

 

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