Popat will handle all the television initiatives for the company,
including the production, marketing and related functions in the
international as well as domestic arena. Popat quit production major
UTV on 15 July. At the time, UTV promoter Ronnie Screwvala had said
that Popat had 'been asked to go.' Thus far, no replacement has
been made for Popat at UTV, but the different operation heads (production
head, business development manager, and five creative directors),have
been working independently.
Applause Entertainment, the vehicle for the AV Birla group's media
and entertainment investments, led by CEO Anshuman Swami, has a
slew of projects ranging from film production, television to events
up its sleeve. Its latest foray into film production will be through
Stamp Collectors, an English co-production with a US film
distribution company Miracle Entertainment. Work on this project
is slated to begin from September, media reports say.
In the television arena that Popat will look after, Applause is
already doing television software like Bollywood Tonight on
Zee Cinema and plans to tap the educational programming genre too.
Reports say the southern market would be important for the company
in television software business too. There are 38 programmes in
the pipeline for Applause which will be marketed to various channels,
reports say. Applause also presented the Zee IFFA awards earlier
Among the feature films that Applause is doing currently is a Telugu
film, Thapana, to be directed by Dhanraj and features Prabhudeva
as one of the leads. In the coming one year, Applause plans to produce
two or three Hindi films as well.
Read earlier story -
Manish Popat out of UTV