In India WTA action airs on Ten Sports. Eurosport, which began
airing WTA Tour tournaments in 1999, will continue broadcasting
WTA Tour events through 2007. Each year, Eurosport will deliver
420 hours of coverage of 27 WTA Tour tournaments. In addition it
will support WTA Tour events through its website, www.eurosport.com
and its sports news channel Eurosportnews.
The extension of the agreement punctuates Eurosport's increasing
dedication to women's professional tennis, which continues to grow
in popularity worldwide. With this extension, Eurosport's coverage
of WTA Tour tournaments has doubled since its inaugural year of
televising women's professional tennis four years ago.
Right now the WTA Tour's Porsche Tennis Grand Prix tournamentis
going on. As part of the announcement, Eurosport will unveil its
promotional Magic Bus. This promotional bus will be co-branded with
Eurosport and the WTA Tour's Get In Touch With Your Feminine
Side campaign. It will be travelling to tournaments across Europe
to promote the sports channel's WTA Tour programming.
The Eurosport Group claims to be the leading multimedia platform
in Europe with Eurosport, eurosport.com and Eurosportnews. The pan-European
channel Eurosport, available in 18 different languages, reaches
95 million homes and 220 million viewers across 54 countries.