Shifting from the daily dose of half-hour soaps, the new one hour
launches will cover different genres, from crime thrillers to super-natural
to reality shows. According to a company release, the highlight
of the new line-up is unique reality show by actor, director, composer
and social activist T Rajhendherr - Nyayam Endrum Solven
and an interactive programme from K Balachander Priyamudan.
In Nyayam..., Rajehendherr will play the role of a judge
and arrive at his judgment in real life cases. To be aired every
Friday, the show will replace the channel's flagship daily show-
Kathai alla Nijam, which aired Monday through Friday. Kathai...
hosted by Lakshmi will henceforth air on Saturdays and Sundays at
8:30 pm, says a company release. This season will see Kathai...,
will travel to centers like Coimbatore and Madurai.
On Monday, the channel will premiere Pralayam starring Venu
Arvind, Maalavika and Bhanuchander, which centers on the classic
human quest for eternal power and life. The socio-mythological Bhairavi
will air on Tuesdays. An Amman story, with a strong cast has been
shot at exotic locales in Tamil Nadu. Wednesday will be thriller
time with Pulan Visaranai a crime thriller starring Devan
The second highlight of the launch Priyamudan will air on
Thursdays. K Balachander weaves intricate stories around sensitive
people and issues. In this show he presents two climaxes to each
story and will analyse why a particular climax was chosen?
Slotted to be marketed as special festival bonanza, special marketing
along with an extensive multimedia campaign is scheduled to announce
According to Vijay TV head of programming Suresh Iyer, "Today,
the audience wants to move beyond stereotypical programs. The philosophy
of Vijay has always been to pioneer differentiated and relevant
programming in line with the changing needs of audiences. As a trendsetter,
we are making an effort to create a new one-hour primetime habit
in this market. We are confident that these shows will add a lot
more excitement to the habit of television."