This puts her directly in charge of managing sales of all Sesame
Workshop programmes, including Sesame Street, around the world.
She will also be responsible for overseeing the creation of an internal
resource sytem measuring broadcaster data as it relates to the organisationís
programme time slot and ratings.
Mascara will be reporting to Jennifer Monier Williams, vice-president
global TV distribution. Mascara was earlier the associate vice-president,
international TV distribution.