This alliance of the media titans will leverage their experience
and understanding to present the most in-depth analysis of India’s
largest opinion poll ever conducted.
India’s leading market research agency ORG Marg will be conducting
this opinion poll. The poll will take into account feedback received
from more than 51,000 respondents covering 189 parliamentary constituencies
and 567 assembly segments in 22 states. This is the first time ever
that Jammu and Kashmir is being included in an exercise that endeavours
to capture the political mood across the entire country.
The research is based on a transparent methodology that will maintain
the sanctity of the process and ensure incisive and comprehensive
analysis of the run-up to the general elections.
The research which is currently underway aims to provide the latest
predictions of votes and seats for each party and their alliances
at both the national and state levels. The opinion poll will also
provide leadership popularity rates for the various national and
state leaders including the PM and the Leader of the Opposition.
The opinion poll will be based on an array of psychographic and
demographic considerations like gender, caste, class, income, education,
etc and analyse the reasons behind the voting preferences of the
people, the agenda of the political parties as well as the issues
that would play a major role in the elections.