American Desi also unveiled several featured on-air talent appointees.
They include Divya Ohri who will serve as production VP. Ohri becomes
American Desi's senior VP and host of American Desi: Prime Time
Live, the flagship show of the network. She will also host Bollywood
Fix and co-host of Points of View.
Verma said, "We are extremely proud of the unprecedented and
unparalleled team we have assembled both behind and in front of
the camera. Never before has such a senior assemblage of Western
and South Asian executives and on-air talent been assembled to launch
a comprehensive media venture for the Desi community."
American Desi is a New Jersey-based company. The network claims
to be available to more than ten million households through an agreement
with EchoStar's Dish Network satellite television service.
The network's programming slate includes morning and evening news,
movies, sports, magazine shows, late night comedy blocks and issues-based,
interactive audience participation programmes that make use of in-person,
telephone and computer technologies.