In deference to a high court order passed yesterday, ESPN allowed
DD to carry its feed of the first one-dayer between Bangladesh and
India today in toto. The next match is scheduled for Saturday.
A two-judge division bench of the Kerala High Court of Chief Justice
B Subhashan Reddy and Justice Kurian Joseph, in an interim order,
had directed ESS to share revenues at the ratio of 80:20, subject
to such terms and conditions as may be prescribed by the Supreme
Court in pending cases.
However, when contacted by indiantelevision.com this evening,
an official of DD pointed out that it is likely to reiterate its
demands in the Supreme Court too after joining issues. DD had submitted
in the high court earlier that revenue share of 80:20 is not acceptable
to it and that such deals should be signed as per precedence and
past agreements that had been agreed upon between the two parties.
The DD official pointed out that it had submitted in the high court
that a fair deal would comprise Rs 10 million in minimum guarantee
per one-dayer (to be paid by ESS to DD) after which a 80:20 advertising
revenue share, in
favour of ESS, looked okay.
The high court Bench yesterday had made it clear that Doordarshan
should exhibit the logo of ESPN and advertisements, which ESPN has
committed for the one-day series.
On Monday, ESS had submitted before the Bench that it holds exclusive
right to telecast the India-Bangladesh cricket series and was not
willing to share its revenue with Doordarshan for telecasting the
Senior advocate Rakesh Munchal, representing ESPN, had submitted
before the Kerala High Court, that ESS was "not agreeable to
ESPN would suffer a "huge financial loss" if asked to
share its revenue with Doordarshan in the ratio of 80:20, Munchal
had argued. In his submission Munchal had contended that the daily
loss to the sports broadcaster would be Rs 100 million if it was
forced to share the feed with DD. Therefore the total loss as per
ESS' claims is Rs 300 million for the three ODIs.
HC directs ESS to share feed with DD
court: Can't share cricket revenue with DD
orders DD to relay Ten feed in toto, ads and all